IKEA is planing to launch a new catalogue based on augmented reality so that customers can check how different models of furniture fit in their house without having to go to the store or to imagine how they would look if they bought them.
This is a clear way of personalizing their offerings to their customers. In my opinion it will result in an increase of sales, as no business has lauched an augmented reality campaign yet and everyone will be willing to try it, even if they don’t need new furniture, or will they? That’s exactly what the campaign wants to achieve. Even if people do not need new furniture, they will try out the new augmented reality catalouge, just to see how it looks. Then, if it looks good they might start thinking about buying the product.
It’s a way of attracting customers to your products by creating effective campaigns which poeple are willing to try out because it’s fun, easy and simple. The advert is actually based on those ideas. It’s a fun family activity that people from all age ranges can enjoy and it will help a family to decorate their house together. No more mom goes shopping beaceuse it’s boring for the kids, IKEA has been able to sell the shopping idea as an increadibly attractive activity. Would you try it out?
M for Marketing 